CCH may expand agreement with Campbell in Belarus and Ukraine

A Campbell official said in an interview that the company is considering expanding the existing agreement with CCH in Belarus and Ukraine says Proton Bank in its daily market brief.

The Greek brokerage firm recalls that the existing agreement calls for the distribution, sales (placing of orders), in-store marketing and trade receivables management of Campbell's soup and broth products in Russia.

"The potential expansion of Campbell products in other CCH's markets is a positive development and falls within its strategy to achieve synergies by leveraging the distribution network with complementary products" says Proton Bank.

It also adds that according to Campbell, there is a huge growth potential in Eastern and Central Europe in terms of per capita consumption, which, in our view, may lead to further roll out of its products in CCH's market. However, the impact is too small to make any difference on CCH's numbers.



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